Lease Brings New Energy to On-Site Restaurant and Event Spaces
The Crowne Plaza Virginia Beach, owned by Legendary Capital and operated by National Hospitality Services, is proud to announce a new seven-year lease agreement with local event planning group 757 Events VA Beach. The partnership was finalized in April 2025 and brings new leadership to the hotel’s restaurant, Kascades, and event spaces including the property’s ballrooms and gallery. Operated under the Crowne Plaza brand and in collaboration with the hotel team, the venture reflects a shared commitment to enhancing guest experience and community engagement.
Karen Stallings, a 20+ year veteran of the event planning and restaurant industry, will serve as the Crowne Plaza’s new Food & Beverage and Events Director. Stallings is known for her work throughout the Virginia Beach and Atlanta markets and is the founder of 757 Events VA Beach, which earned Business Rate’s “Best of 2024” award for event venue. The group specializes in full-service planning for weddings, corporate events, conferences, and private gatherings.
This partnership builds on an existing relationship after 757 Events served as a preferred vendor at the Crowne Plaza, supporting events with staffing, rentals, and décor. Now, with the space fully renovated, the group is set to launch expanded offerings for both hotel guests and the general public.
The newly launched Kascades restaurant will feature upscale American cuisine and a full-service bar with local seafood, steak, lamb chops, specialty flatbreads, and signature breakfast items like croissant French toast. Bar-side tastings and new drink menus with in-house mixologists are also on the horizon. A motto of “good food, good vibes” underpins the experience.
“We’re excited to welcome Karen Stallings and 757 Events as operating partners,” said Norman Leslie, CEO of Legendary Capital. “Their reputation, expertise, and creativity are already felt at the property. This marks a bold, guest-centric move that brings locally inspired flavors and authentic service into the heart of one of Virginia Beach’s most modern and dynamic hotels. Guests from around the country will love the opportunity to experience homegrown hospitality without leaving the property, while our partners can see firsthand our commitment to creating value through thoughtful, place-based innovation.”
Several events have already been hosted under the new management, with the group taking over all existing bookings and quickly adding new ones, including a large conference. The collaboration is expected to increase revenue, elevate the guest experience, and drive broader awareness of the Crowne Plaza as a top-tier destination for both dining and events in the Virginia Beach market.
About Legendary Capital
Headquartered in Fargo, North Dakota, Legendary Capital aims to be an industry leader in the hospitality sector. Through its affiliated entities, Legendary Capital has acquired more than 30 hotels in its portfolio, primarily targeting 80-to-200 room limited-service, select-service, full-service and extended-stay hotels in America’s heartland.